Come on, be
honest with yourself. Is your website really giving your visitors an optimized,
intuitive experience? Or are you still serving mobile visitors a site that was
designed for desktop? If you feel like
you're behind the eight ball, there's hope. Here are seven great solutions to
help you quickly and cost-effectively develop a mobile version of your site.
MobDis
MobDis is a
service that lets you build websites with a mobile-first approach. Rather than
starting from a template or from an experience that originated from your
desktop website, the application makes creating a mobile site feel like you are
editing a Word or Illustrator document, starting from a plain white page. It
literally breaks the constraints that many people feel when they look at their
full site and wonder "how will we ever shrink this down to mobile
size?" It encourages you to build from the ground up, thinking about the
optimal content, functionality, and conversion actions for a mobile audience.
Once you've
created your mobile site, MobDis gives you every possible option on how to
display it. You can host it with MobDis on your own domain or on a subdomain on
their website. You can also export your mobile site and move it to your own
hosting environment. You can even publish it as an app and submit it to the
Apple or Android app stores. Cost is $28 per month.
DudaMobile
DudaMobile gives
you two options for creating your mobile site, both of which are super simple.
If you're looking for a jump-start on your mobile design, DudaMobile can scan
your site and pull content, images, and other information into a template that
you can then customize or edit to best fit your goals. Once the content has
been converted you can use their drag-and-drop editor to remove site elements
that might not be necessary and move around page elements to make an optimal
experience for mobile visitors.
On the other
hand, if you want to take a more thoughtful, ground-up approach, choose one of
DudaMobile's templates and build your mobile site from there. Their advanced
site editor allows you to configure template settings, navigation, HTML, CSS,
and more. But even users without tech skills can easily make edits with their
simple drag-and-drop tool. Cost is just $9 per month.
GoMobi
Like variety?
GoMobi gives you a selection of 40 site templates to get you started — each of
them totally customizable. Create your own menu, build forms, add and optimize
video, and display reviews, all with simple click and go integration. And
unlike many of its competitors, goMobi also supports e-commerce sites, allowing
visitors to purchase directly from your mobile site.
The team at
goMobi really seems to understand mobile interactions, and have integrated a
ton of features that go way beyond click-to-call and basic mapping functions.
You can create special offers, let people leave you a message or request a call
back, and translate your site into their language with a single click. GoMobi
is available through hosting partners and other Internet service providers.
Landr
Landr is
specifically designed to help marketers capture more leads from mobile devices
by creating mobile landing pages. That's right: landing pages. It seems to be
the only tool available that allows you to build single pages that are focused
on getting the conversion. It's built to simplify the mobile experience out of
the box so visitors see exactly what they are looking for and nothing more.
Landr's "less is more" strategy is a particularly good option for
marketers who need the flexibility of creating campaign landing pages without
the involvement of IT. You can even run A/B tests with multiple Landr pages.
Cost is $12 per month.
MoFuse
MoFuse is
another monthly subscription tool that allows you to easily build and host your
mobile site. But one option that distinguishes it from the others is that you
can hire their team to completely build your mobile site for you. Custom features
include a range of design tools, m-commerce functionality, mobile analytics,
mobile advertising, GPS-guided store locator, and more. If you are looking for
mobile marketing services in addition to a site build, you'll like MoFuse's SMS
text marketing package and its search and SEO support.
SproutMobi
Few people would
dispute the fact that building a successful mobile site is not just about the
tools. You have to have the right strategy, and that's where SproutMobi really
shines. For $99 you'll get a dedicated developer/consultant who will help you
develop your strategy, identify the right features and functionality for your
audience, and build up to 10 customized pages for you. They'll even set up the
code to reroute mobile traffic to your mobile-friendly site. Once they build
your site, you'll be charged $10 per month for unlimited hosting, support, and
access to make your own edits via their content management system.
YoMobi
While many of
the tools and services listed here offer free trials, YoMobi takes that a step
further with a free standard plan that includes hosting, unlimited pages, and
all the bells and whistles. The only catch: your site will display a discrete
mobile ad. But for those on a really tight (as in nonexistent) budget, this
just might be the best way to get your dedicated mobile site up and running.
Have a little money? Spend $6 per month on a custom plan and you get all the
YoMobi features without the pesky ads. This plan also allows you more
customization options as well as a custom m.domain name. Both plans come with
free SMS and email blast capability, click-to-call, and GPS-guided location
finder.
Bonus Tool: Conversion Ninja Toolbox
All the tools
above can help you quickly build a mobile version of your website. But if
you're the kind of person who always wants more, check out Conversion
Ninja Toolbox, a free online directory of conversion rate optimization
resources for every step of the conversion optimization process, from wire
framing to testing, and everything in between. Some of the tools are free and
all listings are unpaid and include user ratings and comments.
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